Meta's Muse and Instinct can now phone restaurants and cancel subscriptions

single source· 1 articles · confidence: low · first seen 2026-09-17 13:46 UTC

What this means for you

Nothing to act on yet. There is no pricing, no launch date and no country list, and the report does not say whether either assistant is generally available. If you build scheduling or concierge tools, note that two consumer assistants now claim the phone-call job.

Two AI assistants that TechCrunch describes as rivals, Instinct and Meta's Muse, can both place phone calls. The uses it lists are booking restaurant tables and cancelling subscriptions — jobs that normally need a person to speak to another person. The item is a single line long: it gives no pricing, no launch date, no country list, and no detail on how the calls are made or whether the person answering is told a machine is calling.

Key facts

  • ·TechCrunch, in a report published 17 September 2026, says Instinct and Meta's Muse both added the ability to place phone calls. source
  • ·The two products are named as Instinct and Meta's Muse; the report describes them as rivals. source
  • ·The stated uses are making restaurant reservations and cancelling subscriptions. source
  • ·No pricing, launch date or country availability is given for either calling feature. source
  • ·The report does not say how the calls are made, or whether the recipient is told a machine is calling. source

What the sources say

  • TechCrunch AI — Short item saying two named assistants can now carry out chores that normally need a phone call.

Sources

The original reporting. Follow these — they did the work.

← the wire