Google begins letting some Indian users buy from Flipkart inside Gemini

single source· 1 articles · confidence: low · first seen 2026-09-27 01:30 UTC

What this means for you

Nothing to act on today: it is a closed test in one market, with no terms, commission or launch date published. For anyone selling through marketplaces, the thing to watch is who holds the customer and who sets the referral fee once checkout sits inside the assistant.

Google has started a limited test in India that lets people buy items from Flipkart, the Walmart-owned retailer, without leaving Gemini or AI Mode — the search format that answers in prose rather than returning a list of links. The trial covers a subset of users and a restricted set of products, with a wider rollout planned for later in October, TechCrunch reports. Google has not said what it takes on each sale, how payment and returns work, or the date of the wider launch. The account rests on a single report.

Key facts

  • ·Google is testing purchases from Flipkart inside Gemini and AI Mode in India. source
  • ·The test is limited to select products and select users. source
  • ·A broader rollout is planned for later in October. source
  • ·Flipkart is owned by Walmart. source
  • ·No commission, payment terms or exact launch date are given in the report. source

What the sources say

  • TechCrunch AI — Short report on a closed Indian trial, with wider availability promised for October.

Sources

The original reporting. Follow these — they did the work.

← the wire